Where to Film a Business Video in Barcelona
Location Options Explained
If you’re planning to film a business video in Barcelona, one important thing to understand from the start is that location rental is always an additional cost. The price of the space is added on top of the videographer’s fee, not included in it. This often comes as a surprise to business owners, so it’s better to factor it into the budget early.
This guide is written from the perspective of Eugenial Studio, a Barcelona-based video production team working with businesses and personal brands.
Once that’s clear, the next big question becomes: where should you actually shoot the video? Location plays a much bigger role than many businesses expect. It affects how professional your brand feels, how trustworthy it appears, and how easily people emotionally connect with your message.
In most cases, the strongest business videos in Barcelona are not filmed in just one place. Combining several locations often makes a video feel more dynamic, natural, and engaging. But before choosing locations, it’s important to understand your options — and the local nuances that come with each of them.
The most obvious and often simplest option is filming at your own location. Your salon, restaurant, studio, clinic, or office is familiar and authentic. It shows your real environment and helps build trust. At the same time, it may not always reflect the level you’re aiming for, especially if your goal is to reposition your brand or attract a more international audience.
This is where the experience of a local videographer in Barcelona becomes essential. A professional videographer doesn’t just show up with a camera. They know how to find strong angles even in visually challenging spaces, subtly rearrange details, and work with light. In practice, this often means visiting the location in advance to assess natural light and plan the right lighting setup. This preparation is what separates average-looking footage from high-quality business video production.
Filming at your own location has clear advantages: no rental costs, no filming permits, and no external interruptions. It’s often the most comfortable option for business owners and teams who are not used to being on camera.
Another popular option is renting a studio or space with a beautiful interior that reflects your desired brand image. Barcelona offers many such locations, especially in areas like El Born, Poblenou, Eixample, and Gràcia. These spaces are frequently used for business videos because they instantly elevate the visual level.
The cost of renting a beautiful interior studio in Barcelona typically ranges from €80 to €200 per hour, depending on the space, design, and location. It’s also important to note that most studios have a minimum rental time, usually between 2 and 4 hours, even if your actual shoot is shorter.
Another important nuance is lighting. Many interior studios do not include professional video lighting. This means the shoot may require more than a solo freelancer. Either the videographer must bring sufficient lighting equipment and possibly an assistant, or the final quality may suffer. The upside of these studios is privacy and control — no interruptions, no permits, and a visually strong environment. In our video production work in Barcelona, we often help clients choose locations specifically with lighting, permits, and crew size in mind, so the final video looks professional without unnecessary costs or risks.
A related option is renting a hotel room or a private villa. Hotels in Barcelona can offer elegant interiors at a relatively accessible price and allow longer shooting sessions. However, this option comes with a serious risk: permissions. Filming approval must always be requested in advance. If hotel staff see visible filming equipment — such as softboxes, tripods, or light stands — the shoot can be stopped immediately. The same applies to many private villas and short-term rentals, where filming is often prohibited without explicit consent.
Another option worth considering is renting a photo studio. Barcelona has a wide range of photo studios that can be adapted for business video production, especially if you want a clean, controlled environment. These studios often offer either a very limited interior setup or a neutral solution — such as white, black, or green backgrounds. While minimal, this approach works very well for interviews, personal branding videos, educational content, or website videos where the focus should remain on the person.
Photo studio rental prices in Barcelona usually range from €40 to €100 per hour. Most studios provide lighting infrastructure, but it’s essential to confirm in advance whether they offer continuous video lights. Some studios are equipped only with photographic flashes, which are not suitable for video. In this setup, you will still need your own videographer, as studios typically provide the space and lighting, but not filming or direction.
Another increasingly popular option is using a video or podcast studio. Barcelona has seen a rise in podcast studios designed specifically for talking-head videos, interviews, and branded content. These studios usually include professional lighting and sound-treated spaces, which makes them very convenient for filming.
Podcast studio prices in Barcelona typically range from €60 to €150 per hour, depending on the setup, equipment, and whether a technician or in-house operator is included. As with other studios, there is often a minimum booking time. These spaces work especially well for website videos, interviews, and educational formats, although the visual environment can feel less unique over time.
Filming outdoors in the city is another popular choice. Barcelona offers visually strong locations in areas like Barceloneta, Poblenou, Montjuïc, El Raval, and along the coastline. Outdoor filming adds movement and lifestyle to business videos, and there’s no rental fee for the location itself.
At the same time, outdoor shoots come with the highest number of variables. Weather can change, noise is unpredictable, crowds may interfere, and safety is always a concern. Security guards and police may also intervene depending on the location and the equipment used.
A well-known example is the area around the W Hotel (Hotel Vela). While visually impressive, the territory is considered private. Security regularly asks filming crews to leave. If the videographer is filming handheld, without a tripod, stabilizer, or reflector, it’s usually acceptable. The moment a stabilizer or professional rig appears, it’s considered professional filming equipment and requires a permit. Obtaining filming permits in Barcelona is time-consuming and often unrealistic for small business productions.
Much of what’s described above comes from real on-set experience. Eugenial Studio is a Barcelona-based video production service focused on business videos, personal branding content, and website video production. We help companies plan locations, manage filming logistics, and produce videos designed specifically for websites, social media, and marketing funnels.
Location is never just a background. It’s part of your brand story. The right combination of spaces can make a business video feel intentional, elevated, and authentic. The wrong choice can add stress, delays, and limitations.
If you’re building a broader video strategy, it’s also worth considering location together with other factors such as platform choice, video format, and length — topics discussed further in articles about common business video mistakes and how different videos perform on websites versus social media.
With thoughtful planning and local knowledge, filming a business video in Barcelona becomes not a challenge, but a powerful opportunity to show your brand in the right context.
FAQ
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Yes. Most studios provide space and basic lighting, but not filming, direction, or video strategy. A professional video production team ensures proper lighting, sound, framing, and storytelling.
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Yes.Y An experienced local video production service can recommend locations based on permits, logistics, lighting conditions, and brand positioning.
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Website videos such as brand videos, founder introductions, service explainers, and testimonials typically perform best when filmed in controlled environments with professional lighting and sound.
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Eugenial Studio produces a range of business videos including brand videos, testimonial videos, service explainers, website promo content and AI generated videos.
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Yes — we offer full-service video production in Barcelona, including planning, filming, lighting, editing, and final delivery.
